![]() As outlined above, every ingredient’s safety is assessed through a four-step, science-based process. So, what goes into choosing our product ingredients? Even basics like sunlight, oxygen, and water have safety limits. In reality, though, it’s not that simple, because both natural and synthetic ingredients have a safe range and an unsafe range. You might have been told that natural ingredients are safer to use than man-made, synthetic ones. You can learn more about our safety process here: ![]() We will continue to share information about our products, because we’re committed to being safe in the choices we make so families can trust our brands for years to come. We will also listen to you to make sure our products meet your safety and performance expectations. On this journey, we will continually collaborate with regulatory agencies and scientists around the world. We care deeply about the families that use our brands, so we keep innovating to create products that are better for people and for the environment. If we can’t confirm that, we go back to the drawing board. This means that we evaluate all Tide ingredients in every product to ensure they’re safe when used as directed – both for you, your family, and the environment. We review the collective ingredient safety of each product. Using the same science-based standards as major regulatory agencies around the world, we define the safe range for every ingredient we use. Almost everything in the world has a safe range and an unsafe range, including life-sustaining basics like sunlight, oxygen, and water. If an ingredient passes the first step, we then define the ingredient’s safe range, which tells us the amount of an ingredient that is safe to use. If an ingredient doesn’t answer our questions and meet our safety standards, we don’t use it. But, before we market any new product, we go well beyond complying with laws and regulations to ensure every ingredient goes through a four-step, science-based process.īefore we use any ingredient, our scientists start by asking questions, just like you. We use the same safety process as regulatory agencies like the US Food & Drug Administration (FDA), the Environmental Protection Agency (EPA), the European Union (EU), the World Health Organization (WHO), and others. At Tide, safety guides the ingredient choices we make so your family (and ours) can confidently use our products every day.
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